my journal...so far

I'm Looking For A Job In The Creative Industry

2009-09-01T03:40:00.000-07:00

What's written on the photo.
5 years ago, an accident took away my pair of legs. Seeing it as a challenge, I fought to stand up again. Fortunately, the tragedy never took away my determination and passion for creative industry.

I am determined to continue learning what I love.
I am determined to extend my profession in the creative world.
Most importantly, I am determined to work with a company that is good at what they are doing.
*This is a real photo.

Article and news about my determination

http://www.limkokwing.net/media/news/drive_of_a_student_with_prosthetic_limbs/
http://www.kosmo.com.my/kosmo/content.asp?y=2008&dt=1214&pub=Kosmo&sec=Negara&pg=ne_04.htm

2009-08-31T04:26:00.000-07:00

About
Honda 3S Campaign is the 'yearly sales' activity of Honda Malaysia. It is the period when Honda Malaysia gains most of their profit with existing products and service.

Challenge

Create an integrated campaign which cover 'sales' market and 'after sales' market.

Sales Market

To attract potential Honda's drivers to visit showrooms and participate in the test drive activity.

After Sales Market
Encourage existing Honda drivers to service and purchase spare parts at Honda Service Center. Most importantly, attract and connect again with the 'lost group' of existing Honda drivers.

After Sales Market's Insights
'Lost group' is internal term to explain the group of Honda's drivers who hardly/never service their car or purchase spare parts at Honda Service Center. Main reason is they feel is not worth to spend the high maintenance fee on their car. Plus there are a lot of ‘non-Honda’ spare parts out there which selling at the lower price.

Idea

Sales
The promotion of 'sales' is design to counter the increment of the loan's interest rate at that particular period. By tweaking the 'great deal' to 'non-stop rewards' it empowered the promotion's impact

After Sales
The promotion of 'after sales' it self is a very good reason for the ' lost group' to service their car and purchase spare parts at Honda Service Center. By injecting the feeling of sentimental and care (with a little of original is not always expensive), it add more reasons for the 'lost group' to back to the Honda Service Center. We believe that they been through a lot of good moments with their Honda and this promotion will make them feel worth to spend on their Honda.

http://www.honda.com.my/promo/3s

What We Submitted for Loreal Brandstorm 2008 (National Final)

2009-03-15T23:29:00.000-07:00

Challenge
Switch the current target audience (age 30 and above) to the younger target group for it suncare category, Capital Soleil. Create a new range of innovative Capital Soleil for the new target audience.

Compact Water Protection

The new target group has problems when it comes to brand selection because all of the brands are look the same and offer the same experience. This product is compact water based, unlike m&m, it melt on hand. The interactive packaging design to vibrant the application experience.

UV Speed Roller

Since most of the new target audiences don’t like the traditional oily and thick texture, this product answers their problems. It is light water-based texture and easy and fast application with it speed roller design.

Sunscreen Wipes

According to research, the new target group concern about portability. This product is 15 times smaller than normal sunscreen wipes.

Thermo Cooler Gel
After sun product only will be purchase when people get terrible sun burn in Malaysia. This packaging suits the consumption habit because it is an ‘one-time fix’ packaging.

http://www.limkokwing.net/media/news/trio_make_successful_switch_to_creative_position_in_loreal_brandstorm_cont/

How I Inject "Fun" into Firefly

2009-03-14T00:42:00.000-07:00

Objective
Since it is newly launch (April 3rd 2007) and the main competitor gives price as low as Firefly does, the brand have to say or sell something the main competitor cant in order to build the brand even much solid.

Idea
“Sexy air stewardess and hot pilot” as the idea of attention gaining. After 2 weeks the Press Ads launch, the transit ads and ambience ads will be launch too.

Transit ads
There will be models with only orange swimming trunk (for guy) and models with only orange bikini distributing flyers in Putra LRT, Star LRT and KL Monorail it self.

The flyer

How Graphic Designer Safe 2015 Traditional Trade

2009-03-13T02:41:00.000-07:00

About
Nestlé Educational Project 2007, save Traditional Trade 2015

Challenge
Research and understand the traditional trades’ (kedai runcit) problems. Identify and analyze the room of improvement. Propose ideas and solution of problems.

Issue
The display material has little impact and doesn’t complement the products for its lacking of attention. Disorganization of product placements does not project Nestlé’s infamous brand quality.

Before

Idea, Mini Container

The mini Nestlé display has 4 surfaces, at the bottom left of each side, a space is provide for consumer to take out the product. Each side hold different type of Nestle Prepared food.

After

Conceptual “fisheye clothing" branding

2009-03-02T23:32:00.000-08:00

About
We all know that “fisheye” is a kind of Lomography and photos that snap using fisheye are usually unusual. It is interesting to see things in an unusual way. Therefore “fisheye” can easily inspire people to have a better idea what’s life about. With this philosophy, Fisheye Clothing brand created.

Shopfront Design

Window Display
Design of the main window display is meant to make the displayed products turn. The rational is to display different products at the same time it interact with the passenger or target audience.

Tee Packaging
The design of the packaging is inspire by toilet paper's roll.

Opening Flyer
Created for the airbrush opening party.

Van Design (Graphic)

Change Malaysian Behavior with A "Mean" Way

2008-12-07T01:20:00.000-08:00

About
Most of the Malaysian has the habit of throwing rubbish from car while driving. It cost accidents happened and it spoiled the image of Malaysia as a developing country. At the same time it shows Malaysian has low moral value.

Idea
Car of the month
Making drivers think there are hidden cameras around to capture drivers throwing rubbish from cars.

There will not be any cameras around. It is just a way to making them realize or remind them that throwing rubbish from the car is something shame.

The poster going to be display in the advertisement space (light box) that located in front of plaza toll because it is the spot where most of the drivers throw out the receipt after paying toll.